Tone of voice Matcher
Matcher is the tool that calculates which tone of voice best describes your text.
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Matcher is the tool that calculates which tone of voice best describes your text.
Last updated
Was this helpful?
It compares the fragment you paste into Textok with one of its seven pre-configured tone-of-voice guides:
Empathy First
Friendly and Easy-Going
Polite and Dignified
Specialist Talk
Self-Confident and Slightly Formal
Best of the Best
Vivid and Metaphorical
If you have already created a custom tone of voice (this feature is available in any paid Textok account), that custom tone will also be included in the Matcher results.
Matcher is also an excellent starting point for building your custom tone of voice. One of the pre-configured tone-of-voice guides can serve as a platform for your unique style. Simply pick the right one and customize it:
Choose a piece of text written in the tone that you believe best suits your own brand. This can be text created by your company or text from another brand; the main thing is that its tone aligns with what you are trying to define for your custom tone of voice.
Next, paste the text into Textok's text window.
Click on the "Match" button, and
Select the best-fitting tone from the list of results displayed on the right side of the screen. If you feel that the second-best fitting tone is more appropriate for your brand's communications, you can choose that as well.
5) Copy this tone guide by clicking “Duplicate” and re-name it into your custom tone of voice.
Use a space below the tone title to describe it in more detail.
6) Now you will use this copied predefined tone as a basis for your custom tone of voice.
In this way, key rules are already fine-tuned, with their parameters set at optimum levels. You can then add details that uniquely characterize your brand, such as a glossary of forbidden words, a list of required words, and the exact spelling of your product names, among other things.
7) Lastly, and extremely important: test your custom tone of voice and fine-tune it as needed for a perfect fit.
As the range of Textok's rules continues to expand and your brand evolves, there will always be room for improvement in your corporate communication tone.
